SEO SEM in Tampa, Clearwater, St. Petersburg & Surrounding Cities
If you have wondered what the difference is between SEO SEM, fret not. SEO, or search engine optimization, is simply just part of the larger search engine marketing (SEM) concept. Both of these processes strive to increase a website’s presence on search engine results pages (SERP). At S3 Media, an entire team of digital marketers, content writers and web designers collaborate together to achieve a solid SEO SEM approach.
SEM stems from the main goal of increasing visibility in SERP and utilizes many facets of digital marketing to achieve high rankings, by using either paid advertising (PPC) and implementing SEO strategies. SEO traffic to websites is one of the most important because it is organic. This means that an internet user has clicked on your website solely based off of personal motive. All SEM tactics drive relevant content to users who are already searching for specific search results. However, SEO is a process aimed specifically at increasing organic page rankings, while SEM can include the implementation of multiple strategies such as pay-per-click advertising and social media campaigns.
To sum it up, the key differences between SEO SEM include:
- SEM is a comprehensive marketing plan, which can include PPC advertising, social media advertising, SEO content development and more.
- SEO can be a component of a larger SEM plan or used on its own and is the process of optimizing your website to be recognized as a subject matter expert by search engines, in order to increase your page rank on search engine results pages.
From a marketing standpoint, what methods we recommend may vary based on an individual clients market, needs and goals. While SEO can work alone, we may advise you to implement additional PPC strategies initially to jump-start your success. We may even recommend you work with our experienced team of web designers to optimize your website, prior to initiating any advertising or marketing campaigns.
Ensuring your website is visible on search engines at the moment your potential customers are searching for you is our top priority, and we are known for our consistent, proven results. We are proud to serve businesses in Tampa, Clearwater, St. Petersburg and surrounding cities for all of their SEO, SEM and digital marketing needs. If you’d like more information on SEO SEM best practices, our SEO experts and web designers can help. Contact us today!