Targeted Digital Advertising
Leveraging the right targeted fields creates more efficient and cost-effective advertising. Companies selling family-oriented services don’t waste marketing budgets chasing people without children; products specific to the medical field should be targeted to clinicians.
- Gender and age
- Geographic location
- INTEREST: cars, video games, crafts, etc.
- Education level, income, relationship status
- Type of business they are employed at
Effective online advertising requires digital marketing that targets specific audiences. With so much data available to Internet users, targeted digital advertising pushes past the noise to capture audience attention.