Pricing options that are typically available for Google AdWords include the following:
- Pay Per Click (PPC)
- Cost Per Thousand Impressions (CPM)
SEM and Google Adwords differ from
search engine optimization (SEO) due to the fact that SEO is a monthly content development service rather than a
pay-per-click advertising strategy. SEO allows businesses to gradually increase their organic search engine rankings in order to appear on the first page on search engine results pages (SERP). SEO is a viable, long-term digital marketing strategy businesses in most industries should employ. SEM and Google Adwords, by contrast, provide businesses the opportunity to “pay to play” in order to place their website in front of their competition as soon as leads type in specific keywords.
If you are a business owner in Tampa, Clearwater, St. Petersburg, Brandon, Wesley Chapel and neighboring cities and want to increase the traffic driven to your website and improve lead conversion, consider S3 Media as your web marketing agency. We understand SEM, and we want to help your business reach its goals.
Contact us today to learn more about our Google AdWords management techniques and other proven marketing strategies and how they can help your business.
