If you have wondered what the difference is between SEO SEM
, fret not. SEO, or search engine optimization, is simply just part of the larger search engine marketing (SEM) concept. Both of these processes strive to increase a website’s presence on search engine results pages (SERP). At S3 Media, an entire team of digital marketers, content writers and web designers
collaborate together to achieve a solid SEO SEM approach.
SEM stems from the main goal of increasing visibility in SERP and utilizes many facets of digital marketing to achieve high rankings, by using either paid advertising (PPC) and implementing SEO strategies. SEO traffic to websites is one of the most important because it is organic. This means that an internet user has clicked on your website solely based off of personal motive. All SEM tactics drive relevant content to users who are already searching for specific search results. However, SEO is a process aimed specifically at increasing organic page rankings, while SEM can include the implementation of multiple strategies such as pay-per-click advertising and social media campaigns.