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Google AdWords Management

Google AdWords Management for Those in Tampa, Clearwater, St. Petersburg, Brandon, Wesley Chapel and Neighboring Cities

Google AdWords management is one of the most cost-effective search engine marketing (SEM) tactics currently available. Google AdWords allows your website to be displayed on the front page of Google while your lead is searching for a specific product and/or service your business offers. With Google AdWords, businesses are required to bid on certain keywords. When your business wins the bid, your ad is selected to be displayed when the specified keyword is typed into the search bar. To win the bid, your business must have high-quality ad scores and the appropriate bid amount.

This type of search engine marketing allows businesses to have the freedom to decide exactly what type of lead they want to attract to their website. If your goal is to attract qualified leads, we will conduct the research necessary to determine which keywords converted leads are using to reach your website. We would then set-up your ads in the Google AdWords management console, choosing optimized ad times, adjusting bid amounts, assigning geo targets, setting up potential remarketing campaigns, and more.
Google AdWords Management
Pricing options that are typically available for Google AdWords include the following:
  • Pay Per Click (PPC)
  • Cost Per Thousand Impressions (CPM)
SEM and Google Adwords differ from search engine optimization (SEO) due to the fact that SEO is a monthly content development service rather than a pay-per-click advertising strategy. SEO allows businesses to gradually increase their organic search engine rankings in order to appear on the first page on search engine results pages (SERP). SEO is a viable, long-term digital marketing strategy businesses in most industries should employ. SEM and Google Adwords, by contrast, provide businesses the opportunity to “pay to play” in order to place their website in front of their competition as soon as leads type in specific keywords.

If you are a business owner in Tampa, Clearwater, St. Petersburg, Brandon, Wesley Chapel and neighboring cities and want to increase the traffic driven to your website and improve lead conversion, consider S3 Media as your web marketing agency. We understand SEM, and we want to help your business reach its goals. Contact us today to learn more about our Google AdWords management techniques and other proven marketing strategies and how they can help your business.

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