Types of Online Marketing

• Search Ads

• Search ads are a result of search engine marketing. They are strategically targeted to match key search terms and appear on search engine results pages when a potential customer is searching for those key search terms. These ads enable you to capture new leads at the exact moment that they are searching for your products and services.

• Display Ads

• With regards to online marketing, display ads are ads that are visible on websites. They can be text ads, image ads, video ads, audio ads or any combination of two or more. These benefit companies that want to increase brand awareness without spending a large portion of their advertising budget.

• Social Media Ads

• Social media ads on Facebook, Instagram, Twitter and other platforms can consist of text, images and more and are specifically developed to target key social media user data such as a user’s locations and interests. These ads are extremely cost effective when advertising to a business’s specified target market.

• Email Marketing

• Email marketing is accomplished by deploying relevant content, information, specials and promotions to current or potential customers. Automated email marketing campaigns now allow marketers to provide custom-tailored advertising messages based on a customer’s personal preferences.