Placing your message in front of your leads is important in order to achieve a higher click-through rate and higher lead conversion. In the past, this meant utilizing various print and media tactics to reach your customer either in person or through their television or radio. Today, SEO optimization
and various other digital marketing tactics must also be employed to reach leads on their own time through their own information channels.
The Internet brought a huge change in the way we market to leads. Rather than relying on businesses to get information, leads can get virtually any information they desire whenever they want it. Unfortunately, most leads do not go beyond the first page of search engine results, so having SEO optimization content on your website is critical for allowing leads to quickly and easily access your website. It is essential to have engaging, useful and relevant content on your website that pertains to your product and/or service, as well as the keywords your prospective customers are searching for.