In today’s world, digital marketing budgets can arguably be considered even more important than traditional marketing budgets as more leads are moving away from brick and mortar stores and toward the web. For some products and services, brick and mortar stores will continue to be necessary, but, for most, having a user-friendly website will be imperative to stay ahead of your competitors. However, simply having a website is not enough. Digital marketing tactics such as SEO SEM
must be employed in order for your website to be seen by leads and garner unique visitors.
SEO SEM are two different tactics to reach your leads. SEO, or search engine optimization
, involves organically increasing search engine rankings, whereas SEM, also known as search engine marketing, provides businesses the opportunity to pay to have their website on the first page of search engine results. When combined, search engine optimization and search engine marketing can help your business appear organically on the first page of search engine results pages, while at the same time, having an ad displayed for the same keyword.