If you have recently launched a new company or organization, you may have asked yourself, “ What is digital marketing
? ” Digital marketing takes the ideas of traditional marketing and applies them to the online world. Nowadays, most users find the products and/or services they need by browsing on their mobile device. Online marketing
allows you to reach your potential clientele on the devices they use as they are actively searching for your products and services. Digital marketing also helps you identify your leads and collect real time data to prove marketing ROI. Traditional marketing is still viable in some industries and useful to nearly all companies, but every industry can benefit from online marketing. And, those who don’t adopt digital strategies are being left behind.