It comes as no surprise that most of your leads will find your website after performing a Google search. In addition, searches on mobile devices outnumbered the volume of searches conducted on desktop and laptop computers in 2017 for the first time in our history. Search engine optimization
(SEO) practices are evolving with the way end-users are searching for information about products and/or services.
Previously, SEO rankings were heavily determined by specific keyword densities. Although densities are still quite important, they are only one of the 200 factors that affect every website’s SEO ranking. A Search Quality Senior Strategist from Google announced during a live Q&A that the three most important factors affecting SEO rankings are RankBrain (Google’s artificial intelligence system), content and internal links. The Senior Strategist notated that there is not order a specific order of importance for the top three factors. Other factors that impact a website’s SEO ranking include: