Search ads are online advertisements that are visible on search engine results pages and strategically targeted to match key search terms. They are visible when a potential customer searches for the key terms that the ad has been targeted to and allow companies to capture new leads as potential customers are searching for their products and services. Display ads, by contrast, are most often visible on relevant, related websites and are more ideal for companies that want to significantly increase brand awareness without breaking the bank.

For companies that are looking to target a very specific subset of consumers, social media advertising is oftentimes the best bet. Seen as a cost effective means of advertising, social media ads allow advertisers to hone in on user data and recent activity. For those who have a pre-established email list of potential customers, email marketing is a great strategy for marketing specific products, sales and promotions.

All of the above methods are extremely useful for generating web traffic, but what is digital marketing without search engine optimization? More of a longevity plan, search engine optimization for Google SEO purposes is probably one of the most valuable ways you can invest in your company. Over time, optimizing for Google SEO will cause your website to rank higher on search engine results pages and allow your business to occupy one of the coveted places on the first page of search engine results.

At S3 Media, we have a team of experts to meet any online marketing need, so contact us today for a free marketing analysis or to request more information on any of our services. We proudly work with businesses in Tampa, Clearwater, St. Petersburg, Wesley Chapel and the neighboring areas and look forward to helping you meet your current marketing goals. Once you partner with S3 Media, you will never have to ask what is digital marketing ever again!